New Zealand Pastoral & Food sectors need to aim for niche markets, says Fast Forward Fund Chair
The Chairman of the Fast Forward Fund Board, Bill Falconer, says that if New Zealand pastoral and food products are to compete on the global market, a focussed collaborative effort between the Government’s research provider agencies and business is needed, starting with the identification of gaps in the market.
Speaking at the Horizons in Livestock Sciences Conference, jointly presented by AgResearch and CSIRO (Commonwealth Scientific and Industrial Research Organisation) Livestock Industries in
He says central to the growth of
“The key is to determine ways of adding value to our capability, of moving our products up the value chain and to find out what the market wants, rather than making more of what we can produce.
“If we are to grow, our people need resources to work with and something to sell,” he says. “While
Bill Falconer says this requires a quantum shift in the way in which
The Fast Forward Fund is aiming at establishing programmes between the government and the private sector which will address all the requirements needed for its pastoral and food industries to compete on a global market.